How can a web page help your business succeed?
The Internet has three main advantages for businesses. First, it brings a worldwide audience to your business. Customers from around the world can visit your web site. Many of these visitors will be new customers, bringing you increased business. Second, it's open 24 hours a day, seven days a week. Customers can shop at your web site after they get home from work at night. Third, it automates the ordering and charging process. Customers find what they want on their own, and can charge their credit cards automatically.
The Internet has opened up a whole new world for advertisers. If potential customers for your goods or services see a 30-second T-V commercial, you're extremely limited in how much information you can give them. If they visit your web site, you can provide them with all the information they need to make a purchasing decision. That's why most T-V ads now include the Internet address for the advertiser. When a potential customer visits a company's web site, they can be presented with an entire product line, advantages over competitors, and a price list. The only problem for advertisers now is how to attract Internet users to their sites. And that’s where we come in, along with giving you a web page that is designed to keep your customers attention and interests, advertising for your new site is also included!
As the number of Internet users triples every few years, the availability of both customers and suppliers continues to expand. Secure transmissions that encode information make it safe to send your credit card number to a merchant on the web. It's not just giant corporations that are doing Internet business, either. Individuals buy, sell, and trade goods and services every day through Usenet newsgroups. These factors, plus the rapid growth in the number of users, may eventually make the Internet one of the primary places to conduct all sorts of business.
Can your business be on the web? Your web site can be informational or e-commerce. Informational web sites provide people with information about your business and its products or services, and are another form of advertising that reaches a worldwide audience. E-Commerce web sites are like having an 'electronic store front' on the information highway. They allow people to buy products or services from your business by using their credit cards on-line. Because financial transactions are involved, e-commerce web sites are built on a secure server.

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